Led the global redesign of American Standard, introducing a clean, modern, and simplified aesthetic beginning with the brand’s packaging system.

The modern design language carries seamlessly through the collection, delivering a renewed, contemporary expression across all of our assets

Brand consistency remained essential as the refreshed look and feel were thoughtfully extended across every touchpoint, including the website, product brochures, sell sheets, and paid media, resulting in a cohesive and impactful brand experience.