Successful design of Cherry Almond Crunch placing focus on appetite appeal and bold packaging graphics.
Revitalized the Grape-Nuts brand by launching Grape-Nuts Fit to engage a younger audience, driving fresh design thinking and portfolio-wide innovation.
The redesign of Great Grains packaging, placing stronger focus on brand blocking at shelf and appetite appeal.
Redesigned Great Grains packaging that inspired new production approaches and packaging innovation
GOODNESS BRAND STREAMS
In a single composition, visually and emotionally captured the essence of this new Post brand using all core design elements—photography, color, typography, branding, illustration, texture, and more. Each brand stream showcased a distinct creative direction, demonstrating unique tonalities in language, product visualization, and overall design impression.
The concept line-up based upon the Brand Stream approach.
Consistent branding across all channels requires that every consumer touchpoint reflects the unified look and feel established during the design process. Brand toolkits ensure this consistency by providing clear guidance on the use of brand assets and visual equities, enabling all stakeholders to create cohesive, aligned, and on-brand communications.