Led the collaboration with our design agency partners to shape a range of strategic redesign options for the P-touch Cube, ensuring strong alignment with brand objectives and market positioning.
Structuring information logically ensures consumers understand the product quickly, fostering confidence and supporting purchase decisions.
The Life Labeled campaign demonstrated how Brother P-touch Label Makers give consumers the tools to build a more organized, personalized, and effortless everyday life.
Successfully launched a full-funnel integrated campaign spanning multiple product streams and channels, creating a strategic and unified brand experience that elevated visibility and recognition for P-touch Label Makers.
The campaign considered multiple channels and a full funnel strategic approach. Including paid & organic social, programmatic, and DOOH content.
Life Labeled P-touch Pro · Paid Social Carousel
Produced a comprehensive video campaign with tailored formats for every channel—highlighted by a prominent ad featured in Times Square.
Developed a full-scale package redesign supported by an extensive suite of creative explorations.
The solution was simplicity. Straight forward, easy to navigate layout putting the focus on our modern design and advanced features of our cutting edge printers.