Led the global redesign of American Standard, introducing a clean, modern, and simplified aesthetic beginning with the brand’s packaging system.
The modern design language carries seamlessly through the collection, delivering a renewed, contemporary expression across all of our assets
Brand consistency remained essential as the refreshed look and feel were thoughtfully extended across every touchpoint, including the website, product brochures, sell sheets, and paid media, resulting in a cohesive and impactful brand experience.
The GROHE Showering Guide provides step-by-step inspiration for creating personalized showering experiences and completing the dream bathroom, all while reinforcing the brand’s modern, premium design language across every consumer touchpoint.
DXV’s luxury is showcased in the Kitchen and Bathroom lookbook, captivating potential buyers and establishing the brand as the centerpiece of their renovation vision.
The luxury begins with a soft-touch cover that evokes the feel of satin, paired with a dramatic diagonal die cut that offers the first glimpse of the stunning visuals inside.
Color coding simplified navigation and guided the viewer’s attention to our outstanding product.
